EduMaster Online Courses in Dubai
Client Overview
EduMaster is a Dubai-based online learning platform offering digital marketing, business, and coding courses. They approached us to improve enrollments, reduce ad costs, modernize their branding, and build a full digital ecosystem that brings consistent weekly students.
Challenges
- High cost per lead and weak funnel performance
- Old branding that didn’t build trust
- Website lacked course information and clear CTAs
- No social media strategy or content plan
- No PPC structure — ads were not optimized
- Strong competition in Dubai’s online course space
Objectives
- Increase monthly course enrollments
- Build a high-converting digital presence
- Strengthen brand identity
- Generate consistent leads through PPC & social media
- Improve website experience and credibility
Strategy & Execution
1. Logo & Branding
- Refreshed brand identity with a modern and educational look
- Updated color palette and typography for professional appeal
- Created a logo adaptable for ads, certificates, and course materials
- Designed brand guidelines for consistent communication
2. Website Revamp
- Rebuilt the entire site with clean UI/UX
- Added detailed course pages with curriculum, fees, and schedules
- Integrated student testimonials and video success stories
- Optimized CTAs for “Enroll Now” and “Book Free Consultation”
- Added chatbot + WhatsApp contact option
3. SEO & Local Optimization
- Conducted keyword research for Dubai-based course queries
- Optimized pages for digital marketing, IELTS, business training, and coding
- Added structured data (FAQ + Course Schema)
- Improved internal linking and published SEO blogs
- Achieved top rankings for multiple course-related keywords
4. Social Media (Reels + Posts)
- Created educational reels (tips, lessons, student transformations)
- Designed consistent branded posts for trust-building
- Shared student feedback videos to boost credibility
- Ran weekly reel campaigns around trending educational topics
- Improved engagement with community-style content
5. Google PPC Search Ads
- Built a full PPC funnel for Meta + Google
- Targeted high-intent keywords like “digital marketing course Dubai”
- Created ad variations focusing on salary growth and career upgrades
- Used retargeting for abandoned leads
- Reduced CPL through testing and optimization
Results & Impact
- 270% increase in monthly enrollments
- CPL reduced by 38%
- Website conversion rate reached 15.6%
- 4,500+ leads generated in 8 weeks
- Social engagement grew by 220%
- Top rankings for multiple course keywords
Conclusion
EduMaster transformed into one of Dubai’s most trusted online learning platforms with a powerful digital system. Through modern branding, an optimized website, strong content, and high-performing PPC campaigns, they built consistent weekly enrollments and long-term online authority.
If you’re ready to elevate your coaching or education business with the same powerful digital results, contact us now and claim your free consultation.