Luxe Glow Hair Salon in Los Angeles
Client Overview
LuxeGlow Hair Salon is a premium women’s hair studio in Los Angeles specializing in balayage, highlights, keratin smoothing, and luxury hair treatments.
They approached us because despite offering high-quality services, they lacked online visibility, had an outdated website, and were not receiving consistent bookings.
Their main goal was to increase online bookings, strengthen brand identity, and improve their digital presence.
Challenges
- Weak branding inconsistent with a luxury salon
- Old website with slow speed and no online booking system
- No SEO for local hair-related keywords
- Low social media engagement
- Ineffective ads with no tracking or targeting
- No portfolio section for hair transformations
Objectives
- Build a luxury feminine brand identity
- Create a booking-optimized hair salon website
- Improve Google rankings for key services
- Increase Instagram engagement through transformation content
- Launch profitable PPC ads for hair services
Strategy & Execution
1. Logo & Branding
- We created a soft, elegant brand identity using rose-gold and neutral tones.
- Typography and visuals were redesigned to match a luxury salon experience.
- We also developed a brand style guide for consistent digital presence.
2. Website Development
We designed a modern, visually rich website featuring:
- Online booking system
- Balayage, highlights, keratin, and haircut service pages
- Gallery of before/after hair transformations
- Customer reviews for trust-building
- Instagram feed integration
- Strong CTAs and mobile optimization
3. SEO & Local Optimization
We performed complete on-page optimization including:
- Local keywords like ‘hair salon Los Angeles’, ‘balayage LA’, ‘keratin treatment LA’
- Optimized service pages
- Google Business Profile enhancement with images, Q&A, reviews
- Local citations
- Technical SEO fixes
4. Social Media (Reels + Posts)
We produced content showcasing:
- Hair transformations
- Balayage process videos
- Hairstylist behind-the-scenes
- Customer reviews
- “Hair care tips” reels to boost reach
5. Google PPC Search Ads
We launched targeted ads focusing on:
- Balayage
- Keratin treatment
- Bridal styling
- New customer discount ads
We added call tracking, online booking tracking, and retargeting audiences.
Results & Impact
- +360% Increase in Online Bookings
- Instagram Engagement Up by 290%
- Google Page 1 Ranking for ‘Balayage Los Angeles’
- Monthly PPC Leads Tripled
- Website Conversion Rate: 18.9%
Conclusion
The transformation achieved for LuxeStrand Hair Studio clearly demonstrates how a well-executed multi-channel strategy can completely reshape a salon’s visibility, credibility, and client acquisition flow. By strengthening the brand identity, enhancing their online presence, showcasing real client results, and optimizing the customer journey through SEO, website revamp, and paid ads, we positioned LuxeStrand as a leading choice for premium hair styling services.
Today, the salon enjoys consistent appointment bookings, stronger brand recall, and a loyal returning customer base. If you want your salon to experience the same level of growth, visibility, and daily appointment flow, reach out today for a free, personalized consultation.