GlamVibe Makeup Artist Studio in UK
Client Overview
GlamVibe is a professional makeup artist studio in London providing bridal makeup, party glam, and photoshoot styling. They came to us because they weren’t getting enough client inquiries despite great work quality and strong portfolio images.
Their goal was to build authority, get more bridal leads, and improve brand perception.
Challenges
- Weak personal branding
- No portfolio-focused website
- No SEO visibility for makeup-related searches
- Inconsistent Instagram posting
- Ads were not targeting brides specifically
- No testimonials or social proof
Objectives
- Create a premium makeup artist brand identity
- Build a strong portfolio website
- Rank for ‘bridal makeup London’ and related keywords
- Increase engagement with reels + before/after posts
- Launch high-intent PPC ads for bridal bookings
Strategy & Execution
1. Logo Design & Branding
- We created a premium glam branding theme using black, gold, and blush tones.
- The new identity instantly positioned GlamVibe as a high-end makeup artist.
2. Website Revamp
We built a portfolio-driven website featuring:
- Bridal makeup gallery
- HD before/after images
- Package details
- Pricing breakdown
- Client testimonials
- WhatsApp booking + call buttons
3. SEO & Local Optimization
Our SEO upgrades included:
- Bridal makeup keyword targeting
- GB Profile optimization
- Schema markup
- On-page content optimization
- High-quality backlinks
4. Social Media (Reels + Posts)
We developed a content strategy including:
- Makeup transformation reels
- Bridal glam BTS
- Product breakdowns
- Skincare prep tutorials
- Celebrity-inspired looks
5. Google PPC Search Ads
We set up targeted ads for:
- Bridal inquiries
- Party makeup
- Graduation and photoshoot looks
We also applied call tracking and event tracking for conversion data.
Results & Impact
- +410% Increase in Bridal Inquiries
- Instagram Reach Up by 320%
- Ranked on Page 1 for ‘Bridal Makeup Artist London’
- PPC Leads Up by 240%
- Website Conversion Rate: 21.4%
Conclusion
The results achieved for GlamVisage Makeup Artistry prove that a strong personal brand, optimized digital presence, and strategic content can elevate a freelance MUA into a recognized industry professional. By refining her brand visuals, showcasing portfolio-driven storytelling, launching targeted local SEO optimization, and running conversion-focused PPC campaigns, we created a powerful digital ecosystem that consistently brings high-quality bridal and event clients.
With increased trust, higher booking demand, and a strong reputation across social platforms, GlamVisage now operates with predictability and premium-level positioning. If you’re a makeup artist wanting more clients, stronger branding, and a steady monthly income, contact us today for a free consultation and personalized strategy.